The Art of "Empty" in Graphic Design II

3 The special effects produced by the air in the plane design

3.1 Whitespace is a more distinctive approach in layout design

In the layout, the content of the layout is black, that is, the entity, but the one that cares for it is the virtual white. The blank is the space where no graphic text is placed on the layout (it can also be thin text, graphics, or colors). It is in the layout. The special form of expression, its form, size, and proportion determine the quality of the layout. The feeling of blankness is a relief. The biggest role is to introduce attention and give associations. In the composition of the layout, ingenious to stay white, pay attention to the beauty of the blank, in order to better set off the theme, focus on the line of sight and the layout of the space level. If the space above the layout is full, a unique spatial relationship will be formed; using diagonals to deal with the layout will become a matter of fact and contrast, which will leave the area two-thirds empty, resulting in a vast space. It is the artistic concept pursued by modern people. Such a large-area layout of the blank, so that the entity has a more condensed role of attention, so as to achieve the purpose of appeal.

Mr. Tai Xi is a master of book binding design. His “Grey Space” focuses the text of the title, author, and publisher on the bottom left corner of the cover. The light gray space occupies almost 90% of the area. It is also blank and space. The three characters of the title appear in relief, highlighting the three-dimensional effect of the three-dimensional space on the plane and further reinforcing the theme of “space”. The cover of the book “Mother’s Word” designed by Qiu Xiangjun painted a few branches under the night in a small triangle in the upper right corner. A small window was painted in the upper left corner. In addition to the monochromatic blank, what was the name other than the title? Nothing. The number of pens, large areas of blank space, and paintings outside of the paintings have led readers to endless associations with profound artistic conception and endless interest.

3.2 blank highlights the web design personality

Whether customers like to go online or browse through catalogs to purchase furniture, they will also appreciate the design style from Design Within Reach. As a mail order company that specializes in selling furniture, it is hoped that customers will receive meticulous service when ordering and using furniture. Catalogs on the Internet and catalogues of catalogues display furniture with a blank background. Each piece of furniture is separated by a checkerboard, like a piece of art. The pure white background shows the exquisiteness and uniqueness of the design.

3.3 Hollow in packaging design is also a way to create special visual effects

The Beatles’ new album was packed in full white, with only a light gray projection on the cover to give the name of the band, and three names in a raised form immediately below the name. At a very small point, the whole design is generous and full of personality, and it is particularly noticeable on the shelves. John Serles designed a set of men's shaving kits for sale in high-end merchandise stores and boutiques. The black and white designs and packaging are quite distinctive. Large areas of pure white are adorned with black logos, creating a sense of opaque luxury that strongly attracts the attention of customers.

3.4 Positive and negative graphic creativity is a more meaningful blank

Formal and negative forms borrow from each other, implying two different meanings in one line shape. The romantic drama “Antoni and Kleopatra” made by the German designer Rebski Rex used the art of the plane space skillfully to use its positive and negative shapes between women and snakes. Dual-use, the performance of women's gentleness and the relationship between snakes and women in Christian culture are vividly demonstrated, and people feel the wonderful cultural space created by art.

3. 5 Pursuit of the Minimalistic Party Air

When it comes to the design of the air has also been mentioned is the minimalist style of design. The designers of this school respected the simplest structure, the most provincial materials, the most refined shapes and the purest surface treatment. Although the rise of minimalist design has largely benefited from the abstract art of the 1960s, from the perspective of the development of art design itself, minimalism is to a certain extent the inheritance and development of modernist design concepts. In particular, it has a direct relationship with Smith van der Rohe's design philosophy of "less is more". Their original simplification of design was to explore a possible way to “see abundance in simplicity, see elegance in pureness”. This minimalist design concept also reveals the pursuit and use of "empty."

4 Conclusion

To sum up, air as an aesthetic thought has a long history, and it is widely used in various fields as an art processing technique. As an emerging art graphic design, we must also be aware of the existence of space, understand and use it properly, and help us to create more meaningful and special visual effects.

(Text / Fujian Normal University)

Packaging Engineering