"Love life, love Lafang" believes that this slogan has long been a household name. And for Lafang to achieve a brand effect.
Lafang always pursues high standards and strict requirements on product packaging. The materials are made of non-toxic and harmless environmental protection materials. In raw material procurement, selection of suppliers, strict quality control, such as soap dispenser, from the purchase of white cardboard, laminating, Lafang used imported paper after special treatment; Lafang products sell well all over the country, the distance is different, Cold and heat are different, so each product cartons are made of high-grade corrugated paper and subjected to rigorous pressure test. For example, five layers of corrugated paper are used for the cartons used for aromatic soaps, and seven layers of corrugated paper are used for shower gel and shampoo; Fang shampoo bottles, cream jars, hoses and other packaging materials have undergone rigorous physical and chemical testing and are produced by famous manufacturers under aseptic conditions. In terms of mold development, Lafang's various molds are developed by internationally renowned molders, CNC molds, and scrapped and updated regularly. The reporter also learned that Lafang not only promoted new product packaging and promoted sales, but also made a lot of efforts in brand maintenance.
Packaging promotes good sales of good products requires good packaging, and good packaging brings consumers a full range of consumer ideas (including functionality, aesthetics, and convenience). In order to highlight the overall design, shape and individualization of packaging, Lafang has been learning from the successful packaging experience of foreign countries, and set up a packaging development research group for this purpose. This is a successful case. Aroma soap originally originated from a conception and a concept. Because the fragrance of perfume is fragrant and the fragrance soap is different, the effect can be comparable to that of perfume, but the price is very different, so Lafang uses the perfume on soap. The low-end market, because of its low price, targets consumers in rural areas. The packaging is designed in large red and green colors and has a strong national color. It has plastic boxes and carton packs, and it has been popularized by consumers after being put on the market. , And successfully occupied the low-end market. In turn, Lafang also turned his attention to the urban mass consumer groups and developed the mid-market. After careful market research, on the basis of not increasing costs, Lafang's formulation and packaging are very different from the past. In particular, packaging has changed the original image of Dahong Dalu, reflecting a fresh, brilliant color, and full of sensibility. All of them are packed in carton packs, and the change in packaging has enabled Aroma Soap to make a beautiful appearance in the mid-end market.
Packaging and Protection Brands With the increase in awareness of the “Lafang†brand, counterfeit products are also emerging. To prevent the impact of fake and shoddy products, the company has established a brand and attaches great importance to the basic work of brand protection, and has an intellectual property department to specialize in The brand protection work; in the product development process, the company has developed strict technical protection measures, and applies for patents for new products in a timely manner; at the same time, the anti-counterfeit measures of the company's product packaging are continuously researched and upgraded, making counterfeiters difficult to imitate, such as technological content. High texture anti-counterfeiting label technology, newly launched Lafang double-layer care shampoo “Lafang Zhengdi Anti-counterfeiting†technology, as well as the implementation of product sales coding management, effectively safeguard Lafang genuine sales market.
Innovation in Packaging Constantly innovating in packaging technology, Lafang has been at the forefront of the market. For example, Lafang is currently studying the application of in-mold labeling on product packaging. In-mold labeling is a highly potential labeling technology, and The cost is not higher than traditional labels, but it also has anti-counterfeiting features. However, the current domestic in-mold labeling technology is not stable in quality and labeling is inaccurate. After the container is produced, it can no longer change its label, resulting in a two-way increase in cost. This is also in-mold. The important reason why labeling cannot be widely used in the market. So Lafang only tried shampoos in the mold. According to the manager of the Ministry of Development, Mr. Lafang has already started to develop this technology. Once it is mature, all the shampoos and shower gels of Lafang will use in-mold labeling. This is a new trend of Lafang product packaging.
Lafang always pursues high standards and strict requirements on product packaging. The materials are made of non-toxic and harmless environmental protection materials. In raw material procurement, selection of suppliers, strict quality control, such as soap dispenser, from the purchase of white cardboard, laminating, Lafang used imported paper after special treatment; Lafang products sell well all over the country, the distance is different, Cold and heat are different, so each product cartons are made of high-grade corrugated paper and subjected to rigorous pressure test. For example, five layers of corrugated paper are used for the cartons used for aromatic soaps, and seven layers of corrugated paper are used for shower gel and shampoo; Fang shampoo bottles, cream jars, hoses and other packaging materials have undergone rigorous physical and chemical testing and are produced by famous manufacturers under aseptic conditions. In terms of mold development, Lafang's various molds are developed by internationally renowned molders, CNC molds, and scrapped and updated regularly. The reporter also learned that Lafang not only promoted new product packaging and promoted sales, but also made a lot of efforts in brand maintenance.
Packaging promotes good sales of good products requires good packaging, and good packaging brings consumers a full range of consumer ideas (including functionality, aesthetics, and convenience). In order to highlight the overall design, shape and individualization of packaging, Lafang has been learning from the successful packaging experience of foreign countries, and set up a packaging development research group for this purpose. This is a successful case. Aroma soap originally originated from a conception and a concept. Because the fragrance of perfume is fragrant and the fragrance soap is different, the effect can be comparable to that of perfume, but the price is very different, so Lafang uses the perfume on soap. The low-end market, because of its low price, targets consumers in rural areas. The packaging is designed in large red and green colors and has a strong national color. It has plastic boxes and carton packs, and it has been popularized by consumers after being put on the market. , And successfully occupied the low-end market. In turn, Lafang also turned his attention to the urban mass consumer groups and developed the mid-market. After careful market research, on the basis of not increasing costs, Lafang's formulation and packaging are very different from the past. In particular, packaging has changed the original image of Dahong Dalu, reflecting a fresh, brilliant color, and full of sensibility. All of them are packed in carton packs, and the change in packaging has enabled Aroma Soap to make a beautiful appearance in the mid-end market.
Packaging and Protection Brands With the increase in awareness of the “Lafang†brand, counterfeit products are also emerging. To prevent the impact of fake and shoddy products, the company has established a brand and attaches great importance to the basic work of brand protection, and has an intellectual property department to specialize in The brand protection work; in the product development process, the company has developed strict technical protection measures, and applies for patents for new products in a timely manner; at the same time, the anti-counterfeit measures of the company's product packaging are continuously researched and upgraded, making counterfeiters difficult to imitate, such as technological content. High texture anti-counterfeiting label technology, newly launched Lafang double-layer care shampoo “Lafang Zhengdi Anti-counterfeiting†technology, as well as the implementation of product sales coding management, effectively safeguard Lafang genuine sales market.
Innovation in Packaging Constantly innovating in packaging technology, Lafang has been at the forefront of the market. For example, Lafang is currently studying the application of in-mold labeling on product packaging. In-mold labeling is a highly potential labeling technology, and The cost is not higher than traditional labels, but it also has anti-counterfeiting features. However, the current domestic in-mold labeling technology is not stable in quality and labeling is inaccurate. After the container is produced, it can no longer change its label, resulting in a two-way increase in cost. This is also in-mold. The important reason why labeling cannot be widely used in the market. So Lafang only tried shampoos in the mold. According to the manager of the Ministry of Development, Mr. Lafang has already started to develop this technology. Once it is mature, all the shampoos and shower gels of Lafang will use in-mold labeling. This is a new trend of Lafang product packaging.