Aluminum-plated packaging makes “Music Enthusiast Daqu” more innovative

The long-brewed "Music Quanxing Daqu" was launched as the middle-and-high grade flagship product of the Quanxing Group. It is a matter of concern that the Quanxing Group has changed the conventional coated paper, art paper, PET coated paper, and pure aluminum foil composite paper. As a traditional practice for wine box packaging materials, the use of new environmentally friendly vacuum aluminum plating transfer materials has created a precedent for the use of this material in the packaging of wine boxes.

It is reported that the name "Music Quanxing Daqu" comes from the design of its wine box. When the wine box is opened, a melodious Chinese folk music "Spring Moonlight Night" can be heard. According to Quanxing executives, the “Music Enthusiast Daqu” has carried out multi-faceted innovations in product packaging, hoping to pass unique product ideas to an astonishing reputation, and will consistently promote medium-to-high end imagery in Quanxing, so that The distressed Quanxing brand regained its prosperity from the trough.

According to the “Music Quanxing” packaging designers, the Quanxing Group selected its new packaging as the main brand, mainly: First, reflecting the corporate image of the large companies that attach importance to environmental protection; Second, to meet the current consumer advocates drink wine, health The trend of wine lays the foundation for future product export; Third, new packaging should be unconventional and difficult to counterfeit.

The vacuum plating aluminum transfer material used by the Quanxing Group was provided by Guangzhou Xin'anlin Paper Co., Ltd. The company developed and produced the production base in Shanghai. The company focused on the individual requirements of the product and combined different technologies in environmental protection. In the production process of sexual transfer materials, we basically meet the customer's requirements for product uniqueness, hard to counterfeit, and lower cost. Throughout the appearance of the package, it better reflects the combination of color and metal, silk screen and etching, molding and laser.

The effect of the first use of environmentally friendly transfer materials in the "Encyclopedia of Music Quanxing" by Quanxing Group was recognized by the winery design department, sales department and consumers. In view of the fact that the new materials did not increase the actual production costs of the wineries, the enterprises obtained better economic and social benefits. Now, the group has confirmed that this material is the first choice for the development of new packaging in the future. Under the leadership of the Quanxing Group, some small and medium sized wineries have also begun to pay attention to the transfer of materials and have gradually tried on their packaging.

The creative designers of “Music Enthusiast Daqu” believe that the environmental performance of the transfer material is very prominent. This is an effective solution to the recycling problem of the laminated film containers. However, it is regrettable that currently the use of transfer materials in the packaging of wine products has not been effectively promoted. The main reason is that many packaging designers of wine products are still lacking awareness of environmental protection; in addition, many breweries are still not aware of the transfer of paper, leading to this situation. The current winery uses material, firstly, considering the cost-effectiveness of its packaging, and second, considering the guidance of national policies and regulations. It should be said that the vacuum transfer material has great advantages in both aspects and is one of the ideal materials for future wine packaging.