Perfume packaging without "secrets"
New Dana Perfume Company has recently adopted Diamond Packaging's decorative plastic folding boxes to introduce two types of secret fragrances. The folding box was designed by Lesley Bates of Diamond and the pattern was developed by Evonne Borda of New Dana.
The folding box is made of 0.38mm transparent polyvinyl chloride film. The blue tin foil pressed against the side, top and bottom plate beautifully sets off the pattern, giving the entire box an unforgettable color impression. The text is printed in white, blue and metallic silver, and the UV coating prevents scratches on the outside surface.
Dana's Secrets perfume is designed for mass sales, offering two sizes of products: 132ml (0.5oz) for $9.99 and 526ml (2oz) for $19.99. "We welcome new imported products," said Richard Davis, a marketing manager at New Dana in Mountaintop, Pa. "In addition, the customer's response is particularly good."
For packaging, Davis explained that a sealing sheet was attached to the pleated end so that the consumer could not smell perfume when he opened the box in the store. "We want to make sure that consumers are absolutely sealed when they buy."
TAP Pharmaceutical Products Co., Ltd., located in Lake Forest, Ill., supplies Prevacid Napra PAC blister packs for two therapeutic functions. There are two popular prescriptions: Naprosyn for arthritis and Prevacid for the treatment of related gastritis. TAP spokeswoman Katherine Stueland said that the two drugs are usually kept together.
"Wrapping the two drugs together makes a lot of sense. It also means having a written prescription and a combination prescription," explains Stueland. “Drugs can be confusing, but the packaging makes it easy to distinguish.†The first 2-in-1 package incorporates features that prevent children from opening easily, even for older people with arthritis, Stueland added.
Mead Westvaco Heathcare packaged Dosepak pharmaceutical packaging, for which it received the Packaging Academy’s 2003 AmeriStar Best of Show Award.
TAP's Dosepak consists of a folded insert made from 5.4 kg Mead Westvaco's EasySeal Plus material. This material is an extruded SBS coated in a narrow 10.8kg SBS box decorated with four-color offset printing. A piece of thermoformed polyvinyl chloride sheet on the insert prevents the blister card insert from being removed until the red circular portion is released onto the package.
The insert was secured by Anderson Packaging's thermoformed tin foil laminated substrate blister, which also operates shrink packaging. The blister structure supplied by Tekni-Films is a 0.254 mm polyvinyl chloride/0.0508 mm polyethylene/0.152 mm Aclar PCTFE fluoropolymer film from Honeywell Specialty Films.
Dennis Kim, senior manager of manufacturing technology at TAP, said: “After thoroughly researching children's protective packaging for one year, we conducted a series of qualitative market research involving patients, pharmacists and doctors. Dosepark is considered easier to open, easier to use, and easier to travel. It is more flexible than other packaging designs."
Each unit package contains one week's dose. The 4 packs are packed in a four-cell, 8.1-kg SBS box. This pack also uses four-color offset printing to provide one month's worth of supplies. "The doctor wants to use this package," said Stueland. "For them and their patients, this is a convenient alternative to dual prescriptions."
New lifestyle packaging
Lighting manufacturer Osram Sylvania has unveiled its new "lifestyle" packaging and promotional plans using iconic photography and product benefits. Henny Peters, executive vice president of the company's general lighting business unit, said, "The new packaging and promotion plan will enable consumers to choose to suit their application and decoration needs. Our retail partners also very much accept this. "The use of a cardboard front panel to display featured application images is brand new for Sylvania packaging.
“When we started the market research, we found out that the old saying “a picture is worth a thousand words†is also true for our consumers,†said Martie Luce, corporate image and design manager. “By focusing on the application, we simplified the lamp purchase process and made it easier for customers to discover the options.†The picture also extends to the entire product line, inspiring customers to consider different lighting products that offer other lifestyle benefits or features. According to designers, the design evolved around the need for customers to quickly orient, navigate, and complete purchases.
CVS Pharmacy recently invited MLR Design to establish a new brand image and packaging for its health and beauty store brand. The new product line adopts a bold circular color scale to highlight the product name. The new product range consists of bottles and tubes equipped with pump containers, using a simple, modern layout design and small graphics suggesting aroma or product type. For example, the skin moisturizer bottle is identified by a drop of water, and the Cucumber Melon Body Wash is represented by a cucumber and a slice of watermelon. According to the designer, CVS decided to build a strong packaging image.