What methods do you use to allow consumers to remember all their products? When advertising in newspapers or on TV, or when they are engaged in "buying a one-for-one" promotion when selling, or ... these methods are effective, but the cost is also high. Is there any other way to spend money, but it can also be used as an advocacy tool? Sino-German joint venture Zhaoqing Henkel Cosmetics Co., Ltd. thought of such a method.
The "Fa Fragrance Series" produced by Sino-German joint venture Zhaoqing Henkel Cosmetics Co., Ltd. has three products: Fa Facial Soap, Fa Football Body Fluid and Fa Fragrance Body Wash. How to allow consumers to remember at the same time What about these three products? Henkel made an article on the "Fa Facial Soap" packaging carton. Compared to other soap packagings, the “Fa Facial Soap†package includes not only the function of the product, the introduction of its shelf life, but also the pictures of the products of "Fa Facial Ball" and "Fa Facial Shower Gel" and the two products. The introduction of functions, so that consumers in the purchase of soap at the same time also have understanding of the other two products, can be described as meticulous, ingenious.
In addition to its unique design, the packaging of “Fa Toning Soap†is also very particular. According to a person familiar with Henkel Cosmetics Co., Ltd., the packaging of “Fa Toning Soap†does not use 300 grams of white board white paper like other soaps. Instead, it uses 275 grams of mildew-resistant white paperboard. Soap and plastic packaging to prevent moisture, not only saves costs, and this white cardboard expansion strength, stiffness, and colorful after printing. It is reported that the "Fa" toner soap box is made from waterborne varnish by Tianjin Global Magnetic Card Co., Ltd. and offset printing.
Coincidentally, the Lafang Milk Emollient soap produced by Guangdong Lafang Group also appeared on Lafang's double-layer care shampoo product image and the introduction of the product variety, allowing consumers to see at a glance. Not only that, but in the packaging of milk emollient soap, Lafang Group will pack its newly launched Yujie High-performance Anti-dandruff Shampoo as a gift in the form of a 6-millipore sachet. Use a product packaging to promote several different products. After consumers open the soap box, there is a sense of surprise, which is more beautiful and clever than sticking a small bag with tape to the paper box.
The products of daily chemical companies are often series products. The above two companies' practice of making packaging a promoter is a clever idea and worth learning.
The "Fa Fragrance Series" produced by Sino-German joint venture Zhaoqing Henkel Cosmetics Co., Ltd. has three products: Fa Facial Soap, Fa Football Body Fluid and Fa Fragrance Body Wash. How to allow consumers to remember at the same time What about these three products? Henkel made an article on the "Fa Facial Soap" packaging carton. Compared to other soap packagings, the “Fa Facial Soap†package includes not only the function of the product, the introduction of its shelf life, but also the pictures of the products of "Fa Facial Ball" and "Fa Facial Shower Gel" and the two products. The introduction of functions, so that consumers in the purchase of soap at the same time also have understanding of the other two products, can be described as meticulous, ingenious.
In addition to its unique design, the packaging of “Fa Toning Soap†is also very particular. According to a person familiar with Henkel Cosmetics Co., Ltd., the packaging of “Fa Toning Soap†does not use 300 grams of white board white paper like other soaps. Instead, it uses 275 grams of mildew-resistant white paperboard. Soap and plastic packaging to prevent moisture, not only saves costs, and this white cardboard expansion strength, stiffness, and colorful after printing. It is reported that the "Fa" toner soap box is made from waterborne varnish by Tianjin Global Magnetic Card Co., Ltd. and offset printing.
Coincidentally, the Lafang Milk Emollient soap produced by Guangdong Lafang Group also appeared on Lafang's double-layer care shampoo product image and the introduction of the product variety, allowing consumers to see at a glance. Not only that, but in the packaging of milk emollient soap, Lafang Group will pack its newly launched Yujie High-performance Anti-dandruff Shampoo as a gift in the form of a 6-millipore sachet. Use a product packaging to promote several different products. After consumers open the soap box, there is a sense of surprise, which is more beautiful and clever than sticking a small bag with tape to the paper box.
The products of daily chemical companies are often series products. The above two companies' practice of making packaging a promoter is a clever idea and worth learning.