Translucent throat tablet box brings anger to cold medicine counters

The new Halls Max lozenges made by Cadbury Adams of New Jersey, USA, used a unique translucent PVC box to attract people's attention. The color of the outer packaging is quite eye-catching. The mint taste is blue, and the cherry taste is red. The 18-piece plastic box shimmers, giving people a vaguely visible look inside the blister pack.

Roney Scheller, Cadbury's senior packaging engineer, designed the package. He said: "In order to effectively highlight Halls Max's performance, we need a brand new and completely different form of packaging." New products will Hall's Vapor Action menthol The composition and the oral anesthesia ethyl p-aminobenzoate are combined together, and the purpose of introducing this new product is to extend the brand benefit of the cough medicine seller Halls to the throat lozenge product.

The plastic box is made from McLean Packaging's 12-ga polyvinyl chloride and can be used on Cadbury's existing Romaco cartoner to minimize machine changes. Cheller said: “The performance of PVC and SBS on the equipment is of course different, but we have etched the PVC box to make it adaptable to the equipment so that the PVC box runs at least as fast as SBS.” Halls Max In July 2004, this cold-prone period began to be listed in the United States at a price of about $3.71 per box.