In the two national conferences, environmental protection and mobile internet emerged as two major themes closely related to people's livelihood and sustainable development. For the traditional home industry, focusing on environmental protection and future mobile connectivity will also become central to its long-term growth.
Keyword one: Environmental Protection
In his government work report, Premier Li Keqiang emphasized the importance of laying a solid foundation for energy conservation, emission reduction, and environmental governance. Minister of Environmental Protection, Chen Jining, also addressed questions from Chinese and foreign journalists about enhancing environmental protection comprehensively. It is expected that 2015 will be a pivotal year for environmental policies, with the introduction of ten new water-related regulations. In the coming years, investments in air quality, monitoring systems, and water management are seen as some of the most promising opportunities. For the home furnishing industry, manufacturers using high-polluting equipment will face increasing pressure to modernize or be phased out. Therefore, home furnishing companies should prioritize environmental protection, adopting low-carbon principles as a core strategy for future development. They should upgrade their production equipment, introduce "green" technologies, and accelerate the transition toward more sustainable practices.
Keyword two: Internet
In his government work report, Premier Li Keqiang mentioned the word "Internet" eight times, including initiatives such as the "Internet Plus" action plan and promoting the integration of mobile internet, cloud computing, big data, and the Internet of Things with modern manufacturing. Other keywords included "promoting the healthy development of e-commerce, industrial internet, and internet finance." At the two sessions, both the proposals and the devices used—like smartphones and selfie sticks—demonstrated a strong connection to the internet, showing how deeply it has become embedded in daily life and public discourse.
For the home furnishing industry, smart homes represent the ideal way to merge the internet with traditional living spaces. Although smart homes have not yet reached widespread adoption globally, they are clearly the direction of the future. In the coming years, companies should focus on understanding the specific needs of Chinese families for smart home solutions. The trend will be to develop technology that originates from everyday life and seamlessly integrates into it, making the home smarter, more efficient, and more connected.
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