The furniture industry is currently experiencing a period of steady growth, and from a long-term perspective, it still holds significant development potential. However, as the industry expands, external "constraints" have become increasingly stringent. The introduction of the "strictest environmental protection law" in 2014 caused concern among many furniture companies. Yet, this is not a barrier—it's actually a driving force that pushes the industry toward greater standardization. Beyond government regulations, the industry must also focus on self-regulation to build a better reputation and ensure sustainable growth.
In today’s market, unclear pricing remains a major issue. Both stores, merchants, sales staff, and consumers share a responsibility for this problem. This reflects an immature stage in the market's development. Price transparency has always been a controversial topic. While some high-end brands are gradually moving toward clear pricing, the overall industry still faces challenges in implementing this practice. As one insider noted, "Under a market economy, the government can't do everything. What we need are responsible companies that take the lead. Once the industry becomes standardized, public recognition will increase. For stores, this is entirely achievable."
Price transparency helps prevent some merchants from inflating prices to access government subsidies. Only by ensuring real, visible pricing can we remove obstacles to policy implementation and effectively protect consumer rights. Otherwise, businesses may continue operating in a black box, which undermines trust and fairness in the market.
Although the path to full industry standardization is long, with support from enterprises, retailers, and consumers, it can be realized within the new normal economic framework. The term "new normal" brings both change and continuity. It emphasizes brand upgrades and e-commerce growth, while also highlighting the importance of quality, environmental protection, and design. The future of the furniture industry is closely tied to these "new" elements, but also depends on maintaining consistency in core values.
In 2015, the national economy was undergoing another round of reform, and the furniture industry needed to maintain steady development. The new normal had already taken shape. To adapt, the industry should focus on four key areas: concept, quality, environmental protection, and design. By integrating resources, leveraging national conventions and exhibitions, and promoting regional markets, the industry can drive progress at both local and national levels, ultimately achieving a more balanced and sustainable furniture economy.
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Queen Furniture Co., Ltd. , https://www.queenfurnitures.com