[ Chinese wardrobe network ] "It's better to do a good job than to 'make a good marriage'. It's better to 'get it better'." This kind of catchy words is no longer a rare thing, but in the home industry, the wardrobe enterprises are the first ones. The wardrobes of "big money" not only disturb the market order, but also mislead and deceive. The vast majority of consumers.
Wardrobe "big money" consumers are not careful to be fooled
Wardrobe "big money"
When buying a wardrobe for a new house in the home market, I found that the messy brand is incomprehensible. Some brands have similar spellings and big names, sometimes just the difference of individual letters. Some stores have the world brand banner, but the products sold are not. It makes people really difficult to distinguish. This sounded the alarm for the consumers who bought the wardrobe, because the development of the wardrobe in the Chinese market has not reached the mature stage, and there are few well-known brands in the industry. This has given many wardrobe enterprises a hole in the market, relying on other famous brands of products or industries to open. The market, its quality and after-sales consumers are worried. For such phenomena, consumers can ask whether the seller has a relationship with the “big name†that they think; they can also call the customer service phone published by the brand official website or ask the local dealer store.
Fudge consumers
For consumers who buy wardrobes in the home market, brands with similar names are difficult to distinguish. Some wardrobe enterprises aim at the weak links in the wardrobe market where manufacturers have no brand awareness and insufficient awareness of trademark protection. Deliberate decking is similar to the well-known industry. The propaganda posture is bigger than the original and confuses consumers' perceptions. This requires consumers to know what to do before buying a wardrobe, and then confirm the brand before making a purchase.
Promotions should stay "heart"
The wardrobe company intentionally made the trademark similar to other brands, and then sold it at a lower price than other brands, in order to make consumers misunderstand. Because consumers like to buy low-priced ones in wardrobes with similar styles and functions. Consumers cannot blindly pursue prices, or they will fall into the trap.
Buy a wardrobe to be "careful"
All kinds of problems in the wardrobe industry are inseparable from the wardrobe enterprises and the entire industry. The wardrobe enterprises should speed up further communication and negotiation, and make more suggestions and implement the existing problems in the development of the wardrobe industry standards. The rules, increase the propaganda, and work for consumers. Wardrobes are not fast-moving consumer goods, and the cost of purchasing is higher than other daily necessities. Therefore, consumers must carefully identify the pros and cons of the brand when purchasing the wardrobe, distinguishing similar brands and avoid falling into the purchase trap.
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