Legend of the Immortal, Shining the Capital City - "Xian Zuo·China Tour" Beijing Brand Exhibition

On June 27th, the “Second China Redwood Furniture Boutique Tasting”, which attracted the attention of the industry and consumers, was grandly opened at the Beijing·China International Exhibition Center. As a “Four Feast” of the domestic top mahogany furniture tasting, this boutique tasting will be composed of Pinxiang Jianxiang, Sian rosewood mahogany furniture boutique tasting, mahogany small piece boutique tasting, contemporary mahogany furniture seat boutique tasting series, etc. activity. The “Xian Zuo·China Tour” Beijing Brand Exhibition, as an important part of the event, also debuted. This is a collective appearance of the representative brand of the mahogany classical craft furniture industry in Xianyou County, Fujian Province in Beijing.

Figure 1: The 2nd China Redwood Furniture Boutique Tasting was grandly opened

Xianyou County of Fujian Province is one of the most important redwood distribution centers in the country. The high-end products of “Xian Zuo” classical craft furniture account for more than 70% of the domestic market share, and become an important weather vane and barometer of China's mahogany furniture market. At present, the county has a total of more than 4,000 arts and crafts enterprises mainly based on mahogany classical furniture, with an annual output value of more than 30 billion yuan, 3 Chinese well-known trademarks, 28 provincial-level famous trademarks, and 46 provincial-level brand-name products. Among the 17 brands that participated in the exhibition, there are 3 Chinese well-known trademarks, 14 provincial-level famous trademarks or famous brand products. Leading enterprises such as “Famous Classics in the Mountains”, “Sanfu”, “House of Everyone”, “Gong Pinxuan”, “Kaifengli” and “Huaigu” participated in the brand exhibition.

At the event, there was a “Xianfu Pavilion” that featured the essence of fine furniture. As well as the “President Unit of the Chairman of the Traditional Chinese Furniture Committee”, Sanfu Enterprise opened the “Sanfu Art Furniture Pavilion” and “Xianzuo” The pavilion echoes each other and integrates into one, which has become a highlight of the exhibition of fairy works.

Figure 2: The Xianzhuang Museum became the highlight of this exhibition, and the merchants gathered in the museum.

Xianzuo originated from the Tang and Song Dynasties and flourished in the Ming and Qing Dynasties. In order to better reflect the rich cultural heritage of Xianzuo, and to more fully display the historical and humanistic stories behind the fairy-tale mahogany boutique furniture, the "Fairy China Tour" Beijing Brand Exhibition was launched. As a feature film of Legend, with it, people can fully understand the long history of immortality, the craftsmanship of the millennium, and even the fairy dream of the future "wood culture industry".

The harmonious combination of the “shape, material, art and rhyme” of the mausoleum furniture has been recognized by the industry and the majority of mahogany lovers. "China's classical craft furniture capital", "China Xianzuo mahogany furniture industry base", "Chinese classical furniture collection cultural city", "International Wood Culture Research and Practice Base", this Zhang Guozi "business card", both condensed The wisdom and hard work of generations of immortals for thousands of years has also become the source of the search for fairy tales by the majority of redwood fans.

Photo 3: Mr. Wu Bingliang, Deputy Director of the Traditional Chinese Furniture Committee, visited the Xianzhuang Museum

The successful holding of the “Xian Zuo·China Tour” Beijing Brand Exhibition enriched the activities of the “Second China Redwood Furniture Boutique Tasting”, which showed the charm of the regional brand of Xianzuo and became a beautiful landscape of the “Tasting Club”. He has won high praise from experts in the industry. As Chen Baoguang, vice chairman of the China Furniture Association, said: “I am very excited to see the furniture of Xianzuo. This time, the mahogany furniture boutique tasting will focus on the “heavy work” of furniture, and the carving of Xianzuo Skills are a weight class in China and a model of “heavy work”; the overall craftsmanship level of this year's exhibits has been further improved compared with previous years,” and it caused another sensation in Beijing.

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