There is still hidden concern behind the Chinese sports industry embracing the golden age model: 2016-03-25 16:36
From the Olympic Sports Communication Co., Ltd. to 8 billion yuan won the Chinese Super League media copyright five years, to Dalian Wanda Group and FIFA signed a strategic cooperation agreement, the Chinese sports industry in the past one or two years formally entered the air. At the Boao Forum for Asia 2016 Annual Sports Forum, some senior sports professionals who participated in the conference believe that the future capital will flow into this emerging industry with a stronger momentum. The Chinese sports industry is effectively embracing its golden age.
Standing in the mouth, embracing the Chinese sports industry in the golden era
I personally feel that China’s sports industry has indeed ushered in the best era, and it is also an era of pluralistic and open development. Li Ting, deputy editor-in-chief of China Central Television, said that China’s sports are without doubt the most dynamic areas in China’s various fields, and its development will become a huge new force for the Chinese economy that is undergoing restructuring and structural adjustment.
Li Ting’s optimism for the sports industry comes from the broad market prospects and policies of China’s sports industry and support for the sports industry. As the State Council issued a document in 2014, he proposed to speed up the development of the sports industry to promote sports consumption, and determined that the total size of China’s sports industry exceeds 2025. With the goal of 5 trillion yuan, the Chinese sports industry has begun to obtain the pursuit of capital from various sources.
In January 2015, Wanda Group acquired a 20% stake in Madrid Athletic Club in Spain for 44.98 million euros; in May 2015, Alibaba Group signed an agreement with Pac-12 in the United States to obtain the exclusive broadcast rights for NCAA's events in China; in September 2015, The physical and cultural power of Chinese cultural holdings photographed the media copyright of the Super League for the next five years with 8 billion yuan. In more than a year, Chinese capital shocked China and even the world sports world in different ways.
According to Li Ruigang, chairman of the Chinese Cultural Investment Fund, although the introduction of the policy has played a significant role in promoting the development of the Chinese sports industry, the current wind of capital being blown to the sports industry is not caused solely by capital forces. It is actually The upper part of China’s economic development has reached a certain level and the disposable income of residents has reached this point, and it has been forced out of the needs of ordinary people.
With the guidance of policies and the needs of the masses, the strengths of the upper and lower levels have forced the Chinese sports industry to form a good start for rapid development. The development of the sports industry and even the development of the entire economy are indeed the requirements of the times. I feel that the development of China's sports industry has reached the stage of embracing the golden decade. Li Zhong, director of the Sports Department of People’s Daily, said.
Busy Price, Concerns Behind the Industrial Model
The influx of RMB 8 billion in China Super League, and the influx of capital of 500 million U.S. dollars in the NBA's five-year network exclusive broadcast lived in the heat of the Chinese sports industry, but it also caused some sports people to worry about the market bubble.
If we start from the value of the media alone, we have a set of reproducible experiences for the profits of CBA, Super League and other sports events. Chen Juhong, vice president of Tencent, said that in fact we did not use the NBA to pay the most money that year. We believe that through this operation, we can go to the next step. From a long-term perspective, it is a very good reason to invest.
Compared to eye-catching price investment, it is difficult to improve the value of the event in the short term, how to make up for the huge gap between the domestic and foreign industries as a whole, so that the development of the Chinese sports industry is on the right track is the many sports industry People really concern the issue.
Richard Arnold, executive director of Manchester United Club, said that the Premier League's operating model, for example, its broadcast costs are divided into three parts, first of all, a large part of the money is not for professional sports, but to support grassroots sports, such as Schools are constructed throughout England to ensure that more children can play football; the second part is provided to England's various low-level league teams to ensure that professional players can develop; the last part of the money will be provided directly to the Premier League club.
Li Ruigang said: China's sports have a long process of climbing. The entire industrialization system is not based on digital numbers. The digital system must be supported by the operation of the sports industry. The value behind the 8 billion yuan also requires a set of reforms in the industrialization of sports and market-oriented operations to realize the value. He believes that Chinese companies and investors must now participate in international top corporate operations through investments, participate in the operations of multinational corporations, and link core technologies with core operations and markets.
I think that the growth of a sports market is not simply relying on investment. The realization of event value requires advanced management experience and systematic operation experience. The growth of investment ultimately depends on sports companies and sports entrepreneurs, but this is also China. The most scarce. We lack a group of outstanding, systematic, and professional sports companies and sports entrepreneurs. Only the birth and cultivation of the entrepreneurial class can be integrated with the international community. The Chinese sports industry can enter the world's largest circulation system. Li Ruigang said.
Four-wheel drive, the future embraced by China's sports industry
From the point of view of the common people and the country, the sports industry is a sunrise industry and a green industry. This point is recognized by both the country and the people. Therefore, the wind comes from above and one from below. Xu Jiren, director of the Xinhua News Agency’s Sports Department, believes that the Chinese sports community in the middle does have some passives, but the good news is that they are slowly catching up. China's sports industry may still need time, but it does have a very good start.
Although there are still some hidden worries, the vast majority of people in the sports industry say that China's sports industry, which stands out from the air, has full potential, but it needs more reform measures to really embrace the upcoming golden decade.
The sports industry in the past belonged to the single-wheel drive, that is, investment by the state, centralized training, and finally returning to society. Former basketball star Yao Ming said that China’s future sports industry should be a four-wheel drive. This includes government and social input. The current market transactions and the participation of the general public must be in order to meet this new market demand and new development. There must be a new management structure to adapt to the new environment.
Li Ruigang believes that the release of the value of China's sports industry depends on the disengagement of the event from a completely administrative system, and it becomes a market-oriented product. We also need to find the so-called mass sports consumer service and commercialized plate operation service. Balancing the point, the value of sports copyright is also the release of the value of the entire sports product.
There are also some people in the sports field who believe that the Chinese sports industry needs to carry out a reform on the supply side and provide sufficient sports products based on the needs of the audience or customers.
The emerging terminology in China is called supply-side reform. Our entire sports industry has its own demands for reforms in this area. Jiang Heping, director of China Central Television’s sports channel, said that currently China’s sports market is in a state of severe supply shortage. Every Spring Festival all our professional sports break. At that time we gave it to the NBA. Then we started a special arrangement during the Spring Festival. We provided our own supply-side reforms and we made a New Year's Eve cup. The final ratings proved that this was correct.
Sports don't know whether to win or lose in every game, and the ever-present risk is exactly the charm of the industry. We still have confidence in the sports industry. This confidence comes from the steady growth of the Chinese economy. It comes from the continuous expansion of the Chinese sports population and also from the process of China's sports reform. We believe that through joint efforts, we will be able to realize this ideal, Li Ruigang said.
From the Olympic Sports Communication Co., Ltd. to 8 billion yuan won the Chinese Super League media copyright five years, to Dalian Wanda Group and FIFA signed a strategic cooperation agreement, the Chinese sports industry in the past one or two years formally entered the air. At the Boao Forum for Asia 2016 Annual Sports Forum, some senior sports professionals who participated in the conference believe that the future capital will flow into this emerging industry with a stronger momentum. The Chinese sports industry is effectively embracing its golden age.
Standing in the mouth, embracing the Chinese sports industry in the golden era
I personally feel that China’s sports industry has indeed ushered in the best era, and it is also an era of pluralistic and open development. Li Ting, deputy editor-in-chief of China Central Television, said that China’s sports are without doubt the most dynamic areas in China’s various fields, and its development will become a huge new force for the Chinese economy that is undergoing restructuring and structural adjustment.
Li Ting’s optimism for the sports industry comes from the broad market prospects and policies of China’s sports industry and support for the sports industry. As the State Council issued a document in 2014, he proposed to speed up the development of the sports industry to promote sports consumption, and determined that the total size of China’s sports industry exceeds 2025. With the goal of 5 trillion yuan, the Chinese sports industry has begun to obtain the pursuit of capital from various sources.
In January 2015, Wanda Group acquired a 20% stake in Madrid Athletic Club in Spain for 44.98 million euros; in May 2015, Alibaba Group signed an agreement with Pac-12 in the United States to obtain the exclusive broadcast rights for NCAA's events in China; in September 2015, The physical and cultural power of Chinese cultural holdings photographed the media copyright of the Super League for the next five years with 8 billion yuan. In more than a year, Chinese capital shocked China and even the world sports world in different ways.
According to Li Ruigang, chairman of the Chinese Cultural Investment Fund, although the introduction of the policy has played a significant role in promoting the development of the Chinese sports industry, the current wind of capital being blown to the sports industry is not caused solely by capital forces. It is actually The upper part of China’s economic development has reached a certain level and the disposable income of residents has reached this point, and it has been forced out of the needs of ordinary people.
With the guidance of policies and the needs of the masses, the strengths of the upper and lower levels have forced the Chinese sports industry to form a good start for rapid development. The development of the sports industry and even the development of the entire economy are indeed the requirements of the times. I feel that the development of China's sports industry has reached the stage of embracing the golden decade. Li Zhong, director of the Sports Department of People’s Daily, said.
Busy Price, Concerns Behind the Industrial Model
The influx of RMB 8 billion in China Super League, and the influx of capital of 500 million U.S. dollars in the NBA's five-year network exclusive broadcast lived in the heat of the Chinese sports industry, but it also caused some sports people to worry about the market bubble.
If we start from the value of the media alone, we have a set of reproducible experiences for the profits of CBA, Super League and other sports events. Chen Juhong, vice president of Tencent, said that in fact we did not use the NBA to pay the most money that year. We believe that through this operation, we can go to the next step. From a long-term perspective, it is a very good reason to invest.
Compared to eye-catching price investment, it is difficult to improve the value of the event in the short term, how to make up for the huge gap between the domestic and foreign industries as a whole, so that the development of the Chinese sports industry is on the right track is the many sports industry People really concern the issue.
Richard Arnold, executive director of Manchester United Club, said that the Premier League's operating model, for example, its broadcast costs are divided into three parts, first of all, a large part of the money is not for professional sports, but to support grassroots sports, such as Schools are constructed throughout England to ensure that more children can play football; the second part is provided to England's various low-level league teams to ensure that professional players can develop; the last part of the money will be provided directly to the Premier League club.
Li Ruigang said: China's sports have a long process of climbing. The entire industrialization system is not based on digital numbers. The digital system must be supported by the operation of the sports industry. The value behind the 8 billion yuan also requires a set of reforms in the industrialization of sports and market-oriented operations to realize the value. He believes that Chinese companies and investors must now participate in international top corporate operations through investments, participate in the operations of multinational corporations, and link core technologies with core operations and markets.
I think that the growth of a sports market is not simply relying on investment. The realization of event value requires advanced management experience and systematic operation experience. The growth of investment ultimately depends on sports companies and sports entrepreneurs, but this is also China. The most scarce. We lack a group of outstanding, systematic, and professional sports companies and sports entrepreneurs. Only the birth and cultivation of the entrepreneurial class can be integrated with the international community. The Chinese sports industry can enter the world's largest circulation system. Li Ruigang said.
Four-wheel drive, the future embraced by China's sports industry
From the point of view of the common people and the country, the sports industry is a sunrise industry and a green industry. This point is recognized by both the country and the people. Therefore, the wind comes from above and one from below. Xu Jiren, director of the Xinhua News Agency’s Sports Department, believes that the Chinese sports community in the middle does have some passives, but the good news is that they are slowly catching up. China's sports industry may still need time, but it does have a very good start.
Although there are still some hidden worries, the vast majority of people in the sports industry say that China's sports industry, which stands out from the air, has full potential, but it needs more reform measures to really embrace the upcoming golden decade.
The sports industry in the past belonged to the single-wheel drive, that is, investment by the state, centralized training, and finally returning to society. Former basketball star Yao Ming said that China’s future sports industry should be a four-wheel drive. This includes government and social input. The current market transactions and the participation of the general public must be in order to meet this new market demand and new development. There must be a new management structure to adapt to the new environment.
Li Ruigang believes that the release of the value of China's sports industry depends on the disengagement of the event from a completely administrative system, and it becomes a market-oriented product. We also need to find the so-called mass sports consumer service and commercialized plate operation service. Balancing the point, the value of sports copyright is also the release of the value of the entire sports product.
There are also some people in the sports field who believe that the Chinese sports industry needs to carry out a reform on the supply side and provide sufficient sports products based on the needs of the audience or customers.
The emerging terminology in China is called supply-side reform. Our entire sports industry has its own demands for reforms in this area. Jiang Heping, director of China Central Television’s sports channel, said that currently China’s sports market is in a state of severe supply shortage. Every Spring Festival all our professional sports break. At that time we gave it to the NBA. Then we started a special arrangement during the Spring Festival. We provided our own supply-side reforms and we made a New Year's Eve cup. The final ratings proved that this was correct.
Sports don't know whether to win or lose in every game, and the ever-present risk is exactly the charm of the industry. We still have confidence in the sports industry. This confidence comes from the steady growth of the Chinese economy. It comes from the continuous expansion of the Chinese sports population and also from the process of China's sports reform. We believe that through joint efforts, we will be able to realize this ideal, Li Ruigang said.
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