“1 fold upâ€, “special saleâ€, “selling tearsâ€... As soon as you walk into the Jisheng Weibang home store, these advertising slogans can be seen everywhere. The famous brand mattress is 1000 yuan, the carpet is 200 yuan, and the vase is 10 yuan. All the shops are in the final sale before closing the store. In order to drive sales, the staff even sent information to the old customers, inviting them to take a look and scouring.
However, the empty store aisle shows that the promotion is also dying. Some shopkeepers who have been here for 20 years can be said to have watched in recent years, the flow of people is not as good as one year, and the orders are less every day. Sometimes, there is no order for a whole day, and it is commonplace.
JSWB's reasons for going out of business
Founded in 1989, Jisheng Weibang has always been on the high-end route. Quyang Store rented three floors of Shanghai Business Center and more than 30,000 square meters of exhibition space. It was once one of the largest home distribution centers in Asia. However, due to rising rents and declining performance, it was necessary to announce the closure of the door. Analysts believe that in recent years, various shopping malls in the city center have been closed one after another, which is closely related to the unscientific commercial layout, unstable rents and rising labor costs. Among them, rising rents are often the last straw to crush enterprises. It is understood that some shops in the Jisheng Weibang Quyang store will be moved to the Qingpu International Furniture Village where the rent is relatively cheap. The floor of the Quyang store will be reclaimed by Bailian Group for renovation.
In the tide of closing the store, another IKEA home based on experience is also undergoing continuous transformation. At the press conference in FY2017, IKEA announced that it will start trial operation of the home appliance platform in Shanghai and obtain sufficient data feedback. And after the analysis, it will be implemented nationwide.
Home furnishing industry seeks transformation, suitable home appliance business officially launched
Open the official website of IKEA, and add a shopping cart icon in the upper right corner to point to “Online Mallâ€. The classification of bedroom, bathroom, living room, kitchen, etc. is simple and clear, and the price of the goods on the website is consistent with that of offline stores. Select the goods, place the bill, check the delivery address and delivery method, and after paying the money, you can wait for the delivery at home. However, this change has made some middle-aged and elderly citizens feel that they can't keep up. For them, home is a major asset addition to a family, and the age will be longer, and purchases will be relatively cautious. Therefore, when purchasing, it is best to go to the physical store to have a look, touch it, feel it, you can rest assured to buy. In addition, problems such as distribution and installation are also problems that are difficult to solve by simple online sales.
Insiders pointed out that at present, China's home furnishing market is facing serious difficulties of homogenization, inefficiency, poor experience, and Internet shock. According to the China E-Commerce Research Center, in 2015, the online home industry's market share reached 200 billion yuan, and this figure was 120 billion yuan in 2014 and 70 billion yuan in 2013. In just two years, it has grown nearly three times, and the growth rate is much higher than the average of the e-commerce industry. For the entity business, it can adapt to the development of the new format and develop the format of online and offline linkage development.
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