[Abstract] In the face of a fierce global market competition, domestic printing presses have encountered unprecedented challenges and the survival of printer manufacturing companies has been seriously threatened. However, challenges and opportunities coexist. We have firmly grasped unprecedented technological progress and a peaceful international environment to provide opportunities for the domestic printing press industry to take off, adjust strategies, and meet challenges.
Keywords: corporate strategy; printer industry; dynamic alliances In previous years, due to the uneven development of the market and the great disparity between supply and demand, the demand for the domestic printing press market was particularly strong, while the relatively small number of manufacturers and the low output resulted in the price being raised. Unreasonable degree. On the other hand, considerable excess profits have led companies to ignore their own connotative development and weaken the improvement of operating mechanisms and internal management.
The gradual deepening of reform and opening up, the domestic production capacity of printing presses, foreign products flooded the domestic market, a fundamental change in supply and demand, unilaterally by the company's own product pricing situation has been broken, there is no excess profits, the company's own problems and uncertainties ( Including quality, cost, and even service aspects, it has become obvious that many companies face difficulties in their survival and development. In order to meet the market requirements, some companies have paid close attention to marketing and new product development. However, due to the lack of corporate strength, they are often plagued by inherent defects, making it difficult for business strategy adaptation to work. What is more serious is that with the further improvement and development of the market economy, the entry into the WTO is imminent, tariff protection for high-end printing presses will be withdrawn, and the internationalization of the printing press market will be irreversible. Due to the constraints of the overall level of socio-economic technology development, imported printing presses are becoming more popular. The overall market share of domestic printing presses is declining, and the outlook is not optimistic. The printing industry is facing unprecedented challenges and survival will be seriously threatened.
To this end, we must face up to the status quo, look for root causes, formulate strategies, and implement countermeasures. First, the company begins with changing concepts, improving operating mechanisms, and strengthening management. Second, the industry should pay attention to the study of printing principles, the frontier of technological accumulation, the development of products with national characteristics, and the creation of new products to seize the market. Third, companies should Conduct extensive and dynamic alliances, share resources, complement each other's strengths, resolve risks, and reduce waste.
1 The transformation mechanism has intensified the management cost and the quality has been stagnant. It is a major issue in the production of domestic printers. It is difficult to get rid of the predicament by sneaking up the development strategy of the market without relying on internal strength and relying solely on developing new products while ignoring product quality and production costs.
It should be noted that fierce market competition appears to be a challenge to the printer industry and actually provides an opportunity for its survival and development. With the adjustment of the country’s economic structure, the proportion of private economic components has increased, and economic operations have become more rationalized, forcing companies to correct their business concepts, adjust their operations, strengthen internal management, increase their competitiveness, and maintain market share.
First, updating concepts and establishing market awareness are the problems we should solve first. Especially the enhancement of quality awareness, cost awareness and service awareness has become an urgent task. Firmly establish the market first customer first thought, fully understand the market customization and its far-reaching impact on the company, reliable quality, superior cost performance (cost) and excellent service is the main factor to win the user's dependence. It is these factors that form the cornerstone of business survival. Quality is the survival of the enterprise, and life cycle cost (including price, use cost, maintenance cost, service, performance guarantee, service life and other factors) is the credit guarantee between the manufacturer and the user.
Second, the conversion of business mechanisms is imperative. The formation of the buyer’s market and the increasingly fierce competition have imposed higher requirements on the company’s product quality, price, after-sales service, and even pre-sales services. The knowledge-based economy has forced the printing industry to conduct intensive operations, and this is first of all sound. The company's operating mechanism guarantees. The key reason why imported printing presses are popular is their excellent product quality, satisfactory performance-price ratio and long-lasting stable operating performance. These qualities require enterprises to have abundant strength to precipitate, and the healthy operating mechanism is the necessary for enterprises to obtain The basic guarantee of economic strength and technical strength. The concept of developing new products to seize the market and obtain excess profits seems to be conceptually no problem. However, customers need personalized services and after-sales services on the buyer's market. Customers are pursuing unique forms, and customers will not easily perform on products. To achieve stable early development, it costs to buy new types of machines, because this risk does not give them greater investment compensation.
Third, overcoming business malaise and implementing specific measures. In terms of quality, the impact of foreign advanced products, as well as the gradual increase in the level of needs and the characteristics of personalization, customers have made increasingly difficult technical requirements for products. Quality is one of the focuses of competition. We must shorten them within a short period of time. In terms of gaps in product quality and cost of foreign presses, for a long time, the use of strong labor markets influencing the utilization of labor is not in place, consumption is less constrained, and the cost level is higher. The Japanese have achieved worldwide attention due to low costs in the international market. The development deserves a good reference for learning, tapping potential and reducing consumption, and improving labor efficiency. In terms of services, one of the modern company's business philosophy is that manufacturers provide products to users, essentially providing a service, and customer satisfaction is the highest reward for producers. Therefore, as far as possible to provide users with quality services (pre-sales and business), such as improving the supply method, the product's changeless supply method, to the user can function, configuration, structure, paint color , And accessories manufacturers to choose the way to order, in order to obtain a satisfactory return.
Fourth, step into a virtuous cycle and seek to accelerate development. The top priority is to make great efforts to improve product quality, reduce costs, and rely on high-quality services to protect the performance of the domestic market; then we should take the initiative to accept challenges, participate in international competition, and learn the advanced experience of Japanese manufacturing, in normal operation. Do a good job of adjusting the concept of conversion and system construction; Finally, actively apply the mature high-tech, improve the level of design and manufacturing presses.
2 Learning to digest and develop individual products lacks characteristics. Low technology content is another competitive disadvantage of domestic printers.
It is worth noting: Over the years, we have been tracking international trends, lacking awareness of systematic development in the industry, ignoring the study of printing principles, not having our own specialty products, and some companies are constantly engaged in new product development, but due to new product development Only on the basis of mapping, imitation and introduction, the technical content is limited. This of course is not only due to the lack of a memory mechanism to adapt to economic development and the limited economic base of a single company, but also because of the lack of corresponding technological precipitation and innovation capabilities. The international market has gradually taken shape. The price and geographical advantages of products have slowly been lost. The technological level of products has become another focus of competition, and our competitive pressure in this area is the greatest. Component standardization and serialization, product personalization. After organizing industry alliances, it is possible to concentrate human, material and financial resources. Nowadays, we must first start with a solid study of printing principles, combine forward-looking research with application development, and theoretically occupy a commanding height.
Second, absorbing advanced technological achievements, gradually accelerating technological accumulation and developing products with national characteristics. Need to introduce learning, but the emphasis is on digestion and absorption, and we must never follow the old path of tracking development. The printing press has strong inheritance and similarity in terms of function and structure, which facilitates the application of design ideas and promotes product and modular systems to develop their own products. In addition, it is gradually in line with international standards, such as the implementation of IS09002 quality assurance system, to adapt to the development trend, to create conditions for challenging the market.
Focus on market cultivation, carry out consumer guidance, and develop personalized products. In the printing press market, the domestic market has a large proportion, and the prospects for further development are very broad. This means that for us, it means that as long as you keep the domestic market, you have a considerable market share. Therefore, it is necessary to conduct consumer guidance to cultivate a personalized market. With lower service costs and labor costs, after forming the printing press manufacturing team, we have fully the conditions and ability to systematically develop ethnic products and ultimately challenge the international market.
3 Industry alliances to jointly develop the printing press market have formed a competitive situation among foreign and domestic manufacturers, and industry alliances are on the agenda.
As in other fields of manufacturing enterprises, most of the printing presses have the current situation of lagging international trends in operations, management, and technology. In the face of world market competition, isolated operations are difficult to deal with, new products are developed, and the long-term risks are high, and companies are overwhelmed. Moreover, labor and investment are repeated, causing waste of resources and talents. Industry alliances are a good medicine for solving many problems.
It is imperative and feasible to develop horizontal alliances, establish dynamic alliance companies, and form printing press manufacturing teams that compete with foreign strengths.
First of all, most of the domestic printing press manufacturers’ overall strength (including technical strength, economic strength, or operational organization level) is poor, and it is difficult to survive in the international economic tide. Further development is even more difficult. The only industry alliance is enough to communicate with foreign countries. Businesses compete. The companies learn from each other, give full play to their respective strengths, learn from each other's strengths, and achieve horizontal and horizontal integration (which can also be close and loose, AA system, and each company still has relative independence), with clear goals, solidarity and common external relations.
Second, in all kinds of printing presses, inheritance and similarity are particularly evident. The functional succession and similarity facilitate the improvement of the absorption of results, the formation of modular and serialized products, and the relative independence of the companies (enterprises within the alliance) has something to do and not to do; the structural similarity makes the technology has inheritance Sex, processing and manufacturing China no longer Yang (application of GT technology), the organization of specialized production, the introduction of advanced technology, improve the quality and level;
Thirdly, information technology, especially the use of high-speed intricate and complex production increases, has made it possible for the printer industry to conduct cross-enterprise horizontal alliances. This has provided us with the foundation for virtual companies that are based on the agile manufacturing concept and challenge the international market; The advanced manufacturing technology model based on information technology and computing technology is expected to play a major role in the printing press manufacturing industry. At present, some companies are implementing CIM, providing environmental support and theoretical preparation for the promotion of dynamic alliances. High-quality technical personnel and management personnel participate in the implementation of CIM. It enables companies to unite with the ideological foundation, so that it is rooted in the actual environment, and more practical. Sex and feasibility.
It is worth noting that if you are in the early days of reform and development, individual companies may be able to obtain certain developments in order to benefit from the interests of small groups and join foreign companies. However, this kind of quick success and instant benefit is not conducive to the development of national industries. After organizing a certain scale of corporate alliances and then cooperating with foreign companies, the possibility of being eaten is avoided. Stones from other hills can be used to further improve their technical and managerial skills. What is lacking in establishing a solid industry alliance is only strategic awareness, as well as leaders who can lead the overall situation.
4 Conclusion To revitalize the printing press industry, we have a clear-headed mindset, change business concepts, face up to the market situation of printing machinery, follow the development trend of the industry, make strategic adjustments in a timely manner, actively participate in the international community, and make short-term contributions to the company without losing the motor. On the premise of establishing and improving the operating mechanism of modern enterprises, we will continue to use advanced technology and management methods to arm companies and increase the overall strength of the industry. At present, we can use the advantage of low labor costs to win competition and capture market share with price and service under the condition of tracking technology development and quality improvement. When initially taking root in international competition, we can use the advantages of post-empty strikes and rely on industry alliances to further establish the international status that national industries should have. (Cheng Fenghu) (College of Printing and Packaging Engineering, Xi'an University of Technology, Xi'an 710048, Shaanxi, China) (Packaging Engineering, Issue 5, 2001)
Keywords: corporate strategy; printer industry; dynamic alliances In previous years, due to the uneven development of the market and the great disparity between supply and demand, the demand for the domestic printing press market was particularly strong, while the relatively small number of manufacturers and the low output resulted in the price being raised. Unreasonable degree. On the other hand, considerable excess profits have led companies to ignore their own connotative development and weaken the improvement of operating mechanisms and internal management.
The gradual deepening of reform and opening up, the domestic production capacity of printing presses, foreign products flooded the domestic market, a fundamental change in supply and demand, unilaterally by the company's own product pricing situation has been broken, there is no excess profits, the company's own problems and uncertainties ( Including quality, cost, and even service aspects, it has become obvious that many companies face difficulties in their survival and development. In order to meet the market requirements, some companies have paid close attention to marketing and new product development. However, due to the lack of corporate strength, they are often plagued by inherent defects, making it difficult for business strategy adaptation to work. What is more serious is that with the further improvement and development of the market economy, the entry into the WTO is imminent, tariff protection for high-end printing presses will be withdrawn, and the internationalization of the printing press market will be irreversible. Due to the constraints of the overall level of socio-economic technology development, imported printing presses are becoming more popular. The overall market share of domestic printing presses is declining, and the outlook is not optimistic. The printing industry is facing unprecedented challenges and survival will be seriously threatened.
To this end, we must face up to the status quo, look for root causes, formulate strategies, and implement countermeasures. First, the company begins with changing concepts, improving operating mechanisms, and strengthening management. Second, the industry should pay attention to the study of printing principles, the frontier of technological accumulation, the development of products with national characteristics, and the creation of new products to seize the market. Third, companies should Conduct extensive and dynamic alliances, share resources, complement each other's strengths, resolve risks, and reduce waste.
1 The transformation mechanism has intensified the management cost and the quality has been stagnant. It is a major issue in the production of domestic printers. It is difficult to get rid of the predicament by sneaking up the development strategy of the market without relying on internal strength and relying solely on developing new products while ignoring product quality and production costs.
It should be noted that fierce market competition appears to be a challenge to the printer industry and actually provides an opportunity for its survival and development. With the adjustment of the country’s economic structure, the proportion of private economic components has increased, and economic operations have become more rationalized, forcing companies to correct their business concepts, adjust their operations, strengthen internal management, increase their competitiveness, and maintain market share.
First, updating concepts and establishing market awareness are the problems we should solve first. Especially the enhancement of quality awareness, cost awareness and service awareness has become an urgent task. Firmly establish the market first customer first thought, fully understand the market customization and its far-reaching impact on the company, reliable quality, superior cost performance (cost) and excellent service is the main factor to win the user's dependence. It is these factors that form the cornerstone of business survival. Quality is the survival of the enterprise, and life cycle cost (including price, use cost, maintenance cost, service, performance guarantee, service life and other factors) is the credit guarantee between the manufacturer and the user.
Second, the conversion of business mechanisms is imperative. The formation of the buyer’s market and the increasingly fierce competition have imposed higher requirements on the company’s product quality, price, after-sales service, and even pre-sales services. The knowledge-based economy has forced the printing industry to conduct intensive operations, and this is first of all sound. The company's operating mechanism guarantees. The key reason why imported printing presses are popular is their excellent product quality, satisfactory performance-price ratio and long-lasting stable operating performance. These qualities require enterprises to have abundant strength to precipitate, and the healthy operating mechanism is the necessary for enterprises to obtain The basic guarantee of economic strength and technical strength. The concept of developing new products to seize the market and obtain excess profits seems to be conceptually no problem. However, customers need personalized services and after-sales services on the buyer's market. Customers are pursuing unique forms, and customers will not easily perform on products. To achieve stable early development, it costs to buy new types of machines, because this risk does not give them greater investment compensation.
Third, overcoming business malaise and implementing specific measures. In terms of quality, the impact of foreign advanced products, as well as the gradual increase in the level of needs and the characteristics of personalization, customers have made increasingly difficult technical requirements for products. Quality is one of the focuses of competition. We must shorten them within a short period of time. In terms of gaps in product quality and cost of foreign presses, for a long time, the use of strong labor markets influencing the utilization of labor is not in place, consumption is less constrained, and the cost level is higher. The Japanese have achieved worldwide attention due to low costs in the international market. The development deserves a good reference for learning, tapping potential and reducing consumption, and improving labor efficiency. In terms of services, one of the modern company's business philosophy is that manufacturers provide products to users, essentially providing a service, and customer satisfaction is the highest reward for producers. Therefore, as far as possible to provide users with quality services (pre-sales and business), such as improving the supply method, the product's changeless supply method, to the user can function, configuration, structure, paint color , And accessories manufacturers to choose the way to order, in order to obtain a satisfactory return.
Fourth, step into a virtuous cycle and seek to accelerate development. The top priority is to make great efforts to improve product quality, reduce costs, and rely on high-quality services to protect the performance of the domestic market; then we should take the initiative to accept challenges, participate in international competition, and learn the advanced experience of Japanese manufacturing, in normal operation. Do a good job of adjusting the concept of conversion and system construction; Finally, actively apply the mature high-tech, improve the level of design and manufacturing presses.
2 Learning to digest and develop individual products lacks characteristics. Low technology content is another competitive disadvantage of domestic printers.
It is worth noting: Over the years, we have been tracking international trends, lacking awareness of systematic development in the industry, ignoring the study of printing principles, not having our own specialty products, and some companies are constantly engaged in new product development, but due to new product development Only on the basis of mapping, imitation and introduction, the technical content is limited. This of course is not only due to the lack of a memory mechanism to adapt to economic development and the limited economic base of a single company, but also because of the lack of corresponding technological precipitation and innovation capabilities. The international market has gradually taken shape. The price and geographical advantages of products have slowly been lost. The technological level of products has become another focus of competition, and our competitive pressure in this area is the greatest. Component standardization and serialization, product personalization. After organizing industry alliances, it is possible to concentrate human, material and financial resources. Nowadays, we must first start with a solid study of printing principles, combine forward-looking research with application development, and theoretically occupy a commanding height.
Second, absorbing advanced technological achievements, gradually accelerating technological accumulation and developing products with national characteristics. Need to introduce learning, but the emphasis is on digestion and absorption, and we must never follow the old path of tracking development. The printing press has strong inheritance and similarity in terms of function and structure, which facilitates the application of design ideas and promotes product and modular systems to develop their own products. In addition, it is gradually in line with international standards, such as the implementation of IS09002 quality assurance system, to adapt to the development trend, to create conditions for challenging the market.
Focus on market cultivation, carry out consumer guidance, and develop personalized products. In the printing press market, the domestic market has a large proportion, and the prospects for further development are very broad. This means that for us, it means that as long as you keep the domestic market, you have a considerable market share. Therefore, it is necessary to conduct consumer guidance to cultivate a personalized market. With lower service costs and labor costs, after forming the printing press manufacturing team, we have fully the conditions and ability to systematically develop ethnic products and ultimately challenge the international market.
3 Industry alliances to jointly develop the printing press market have formed a competitive situation among foreign and domestic manufacturers, and industry alliances are on the agenda.
As in other fields of manufacturing enterprises, most of the printing presses have the current situation of lagging international trends in operations, management, and technology. In the face of world market competition, isolated operations are difficult to deal with, new products are developed, and the long-term risks are high, and companies are overwhelmed. Moreover, labor and investment are repeated, causing waste of resources and talents. Industry alliances are a good medicine for solving many problems.
It is imperative and feasible to develop horizontal alliances, establish dynamic alliance companies, and form printing press manufacturing teams that compete with foreign strengths.
First of all, most of the domestic printing press manufacturers’ overall strength (including technical strength, economic strength, or operational organization level) is poor, and it is difficult to survive in the international economic tide. Further development is even more difficult. The only industry alliance is enough to communicate with foreign countries. Businesses compete. The companies learn from each other, give full play to their respective strengths, learn from each other's strengths, and achieve horizontal and horizontal integration (which can also be close and loose, AA system, and each company still has relative independence), with clear goals, solidarity and common external relations.
Second, in all kinds of printing presses, inheritance and similarity are particularly evident. The functional succession and similarity facilitate the improvement of the absorption of results, the formation of modular and serialized products, and the relative independence of the companies (enterprises within the alliance) has something to do and not to do; the structural similarity makes the technology has inheritance Sex, processing and manufacturing China no longer Yang (application of GT technology), the organization of specialized production, the introduction of advanced technology, improve the quality and level;
Thirdly, information technology, especially the use of high-speed intricate and complex production increases, has made it possible for the printer industry to conduct cross-enterprise horizontal alliances. This has provided us with the foundation for virtual companies that are based on the agile manufacturing concept and challenge the international market; The advanced manufacturing technology model based on information technology and computing technology is expected to play a major role in the printing press manufacturing industry. At present, some companies are implementing CIM, providing environmental support and theoretical preparation for the promotion of dynamic alliances. High-quality technical personnel and management personnel participate in the implementation of CIM. It enables companies to unite with the ideological foundation, so that it is rooted in the actual environment, and more practical. Sex and feasibility.
It is worth noting that if you are in the early days of reform and development, individual companies may be able to obtain certain developments in order to benefit from the interests of small groups and join foreign companies. However, this kind of quick success and instant benefit is not conducive to the development of national industries. After organizing a certain scale of corporate alliances and then cooperating with foreign companies, the possibility of being eaten is avoided. Stones from other hills can be used to further improve their technical and managerial skills. What is lacking in establishing a solid industry alliance is only strategic awareness, as well as leaders who can lead the overall situation.
4 Conclusion To revitalize the printing press industry, we have a clear-headed mindset, change business concepts, face up to the market situation of printing machinery, follow the development trend of the industry, make strategic adjustments in a timely manner, actively participate in the international community, and make short-term contributions to the company without losing the motor. On the premise of establishing and improving the operating mechanism of modern enterprises, we will continue to use advanced technology and management methods to arm companies and increase the overall strength of the industry. At present, we can use the advantage of low labor costs to win competition and capture market share with price and service under the condition of tracking technology development and quality improvement. When initially taking root in international competition, we can use the advantages of post-empty strikes and rely on industry alliances to further establish the international status that national industries should have. (Cheng Fenghu) (College of Printing and Packaging Engineering, Xi'an University of Technology, Xi'an 710048, Shaanxi, China) (Packaging Engineering, Issue 5, 2001)
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