With the rapid development of mobile e-commerce, the Office Furniture industry has also caught up with this fast-marketing train.
When people asked why office furniture chose e-commerce, a person in charge said that there are several reasons for choosing e-commerce:
First, e-commerce has broad environmental advantages. People can trade online anytime, anywhere without the limitations of time, space and traditional shopping;
Second, the mobile Internet market is broader. A merchant can face consumers around the world, and a consumer can also shop at any merchant in the world.
The third is: e-commerce can be more quickly circulated and has the lowest price. E-commerce reduces the intermediate links of commodity circulation, saves a lot of expenses, and thus greatly reduces the cost of goods circulation and transactions;
The fourth is: e-commerce is more in line with the requirements of the times. Nowadays, people are increasingly pursuing fashion, paying attention to personality and paying attention to the shopping environment. Online shopping can better reflect the personalized shopping process. Especially with the increasing influence of modern networks on people's lives, e-commerce almost extends its reach to people's private life. If there is an e-commerce platform on the Internet, it is equivalent to opening the store in the customer's bedroom. . This absolute possession of the terminal market will undoubtedly greatly stimulate consumers' desire to purchase, and the transaction probability will be greatly improved.
The marketing objects of office furniture are often unit groups and institutions. Therefore, the consistent marketing method of office furniture is the salesman's door-to-door sales, but with the accelerated pace of modern life and the inevitable trend of the information age, when purchasing or selecting office furniture products. Inevitably, I will go to the network to understand the situation first, and then consider buying from the perspective of cost performance. The network is an important information window in people's lives. Coupled with the multimedia and interactive features of the network, office furniture products can be displayed on multiple sides and from multiple angles. Therefore, the network publicity means will become the future sales of office furniture. Main position.
Internet marketing includes both technical marketing and marketing. Technical marketing refers to the application of network technology, such as technical optimization of websites, technical processing of layouts, technical design of pictures FLASH, technical embedded of various plug-ins, etc.; marketing content is more extensive, such as regular mail grouping, hyperlinks Engine ranking purchase, BBS posting, website alliance and virus marketing and communication with technology application are the products that form a prairie on the Internet and gain wide recognition of the crowd. The most typical example is the "Shantou incident" which made Hugo famous, and a search engine using the classic "Tang Bohu" to combat competitors' marketing legend.
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