Home "snuggling" online shopping has many hidden dangers

In November, various keywords related to "double 11" price reduction, snapping, and purchase were flooded in front of people, including building materials, flooring, furniture and other household products. The "Double 11" rush to buy through the e-commerce spurs in recent years has clearly spread to the home market.

Furniture and building materials are no more than soap, hand paper and shoes, bags, and rushed to buy them back at a low price. They may temporarily take up some of the cheaper ones, and they will not be able to afford large losses in the distribution and installation services. There are also some attentive people who find that the online price of the same product and the storefront price of the same product are not uniform. They don't know whether the products they distribute online are real or not. I don't know if there is a problem, the online solution is still found offline. Storefront.

"Go to the store to see, go to Tmall to place an order." This agitation from the network platform, is encountering more than a dozen stores including the actual home, Red Star Macalline, because "can not let the store vain I did a network of experience stores, and I couldn’t open the list, I couldn’t make money, and I had to deal with a lot of after-sales problems that didn’t happen in my own store.” In the face of warnings that may be collectively cleared, the brand that wants to privately take a POS machine to brush money for Tmall has stopped the idea of ​​the "double 11" short-term blasting online sales.

Tmall and other online platforms, it is not difficult to see that they want to take advantage of everyone's cheap, guide consumers, look at the store, place orders online, collect money on their own, while "torture the dead" service process In front of the consumers, the quality and service links, such as return and replacement, are kicked to the home store.

In the counterbalance, the smoke is pervasive, and the “Double 11” is approaching. The nerves of consumers are pulled back and forth by two forces: network and physical stores, which is reliable? If you buy it cheaply, will it be unprotected? Buying in a physical store is not enough cheap enough? Why are there so many problems! In this regard, the industry said that furniture and building materials are indeed not a "single hammer sale", household durable consumer goods, impulse purchases have been cheap, it is likely to suffer losses, when the online order does not understand its after-sales situation, there are many hidden dangers......

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