Foodjx Guide: On the basis of intelligence, kitchen appliances will pay more attention to the concept of health. For example, sterilization, formaldehyde removal and other functions to meet our individual needs. With the advancement of technology, health is not only a simple concept of propaganda, but some practical standards have been or are being introduced.
Looking back at the kitchen and electric appliance industry in 2013, under the general environment of stable macroeconomic recovery, property market recovery, and urbanization rate, the sales volume and total amount including the range hood, gas stove, water heater and various small household appliances are all It showed a trend of improvement and recovery. Based on this, many people in the industry are very optimistic about the development prospects of the entire kitchen appliance market in 2014, and it is expected to continue to maintain a steady growth momentum.
The share of the kitchen appliance market has increased significantly
In recent years, the kitchen appliance industry has begun to move toward high-end, and the growth rate of market sales share is also very obvious. One consumer said: "Small kitchen appliances can't be bought too cheap, not disabled, expensive, new products are better." And a kitchen electric salesperson also said that current consumers are not sensitive to price It is very common to spend thousands of dollars to buy kitchen appliances. The sales of electric rice cookers and electric pressure cookers of about 1,000 yuan are very good. The unit price of some small kitchen appliances can even be compared with the electricity.
The current development of several major brands in the kitchen appliance industry is more proof of this. Fang Tai, Boss, Vantage and other major kitchen appliances brands have annual revenues ranging from 2 billion to 3 billion yuan, and their growth rates are also very gratifying. In the first half of this year, the sales of Wanhe, Vantage, Boss and Wanjiale were about 1.84 billion yuan, 1.82 billion yuan, 1.15 billion yuan and 1.13 billion yuan respectively, up 26.4%, 54.3% and 34.3% respectively. 18.61%. Non-listed company Fangtai achieved sales of 3 billion yuan in 2011. It is reported that Fangtai's sales revenue in the first half of this year increased by nearly 50%, and annual sales are expected to exceed 5 billion yuan.
The kitchen appliance brand pattern is still promising
In the home appliance industry, the kitchen electricity market is compared with the TV market. It should be said that the competition is not too intense, and the market concentration is not high. Not only that, this market has huge development space, which is a promising market for many kitchen appliance manufacturers.
According to Li Jixiang, vice chairman of Zhongyikang, the average annual compound growth rate of the domestic kitchen and electric appliance industry will exceed 15% in the next five years. Compared with the growth of color TV, refrigerator and washing machine market, the growth rate is getting more stable and the penetration rate is close to saturation. This growth rate is quite impressive.
Statistics show that there are currently more than 300 kitchen appliances brands in China. Obviously, industry concentration is very low. The Zhongyikang data also shows that the current domestic first- and second-tier kitchen appliances market is relatively concentrated, the top three retailers share about 35%; the third-fourth city kitchen appliances retail share is 30%. Among them, the top three brands in the first and second-tier cities are the boss, Fangtai and Vantage, and the total retail sales of the boss and Fangtai are about 25%. In the third- and fourth-tier markets, there is no stable pattern of kitchen appliances, which is the fertile ground for kitchen appliances.
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