With the restructuring of the telecom operation pattern, full-service operators are faced with the test of user loyalty. How to retain old users and attract new users is the most realistic problem faced by the three major operators. At present, operators have adopted the "tariff preferential" as the first offensive to seize the user market and play the price advantage. Although it is a means adopted by the competitive market, it is the operation that provides customers with differentiated and high-quality communication services. The fundamental way to expand the user market. Therefore, operators are looking for a service mode that they can master and can quickly improve the user experience. The mobile communication smart card can make up for the mobile communication terminal with its advantages of short technology innovation cycle, flexible technical mode, unified standard, and easy control. The lag in meeting business needs is just enough to meet the needs of operators.
Mobile communication smart card to functional integration development
From the market point of view, China's smart card market experienced the first negative growth in five years in 2008, but the shipment of mobile communication smart cards has increased year after year. It can be seen that mobile communication smart cards have become the main application areas of the smart card market, and with China Mobile With the rapid development of the communication market, China's huge mobile communication smart card market will provide good conditions for the rapid development of smart card manufacturers, and this situation will exist for a long time.
However, mobile communication smart cards can not only have a single communication authentication function. With the rapid changes in the technology and application fields of mobile communication smart cards, it is difficult for card vendors to have a composite product and an overall system integration solution. Standing firm, and developing a product that integrates multiple functions has become the highlight of major manufacturers.
The relevant person in charge of Shanghai Kesi told this reporter: "The function integration of smart cards is mainly manifested in two aspects. The first is the integration of mobile payment and smart card. Mobile phone is the biggest carrier of mobile communication smart card application, and mobile payment application It is also an important part of mobile payment methods. Combining the two not only helps mobile communication smart cards to develop rapidly as electronic money, but also brings new market opportunities for card vendors. The second is to integrate security and office automation. Integration. As the field of smart card applications continues to expand, enterprise customers are beginning to integrate identity and automated management based on the needs of identity and enterprise applications to facilitate the implementation of enterprise information."
Smart card prices enter the decline channel
From the perspective of manufacturers, the scale of China's smart card market continues to expand, attracting many manufacturers to enter, resulting in fierce market competition. At the same time, due to the advancement of economy and technology, the needs of users are also diversified and segmented. The relevant person in charge of Shanghai Coase believes that under the interaction of these two forces, China's smart card prices have generally entered a downward channel.
Intense market competition has forced companies to find ways to reduce production costs, and product prices have continued to fall. At the same time, the external pressure of market competition will force enterprises to gradually increase their investment in research and development, which will increase the production cost of products and cause the price of products to rise. However, with the development of the entire smart card industry, the capacity of the entire market will increase rapidly, which will drive the expansion of the production capacity of the industry, and expand the production scale of the enterprise, thereby achieving the economies of scale of mass production, which will be certain To a certain extent, the production cost of the product is reduced, and with the development of smart card production technology and the emergence of new semiconductor technology, the production efficiency of the smart card manufacturer will be greatly increased, thereby reducing the production cost. In addition, under the current market conditions, price competition is still an important means for enterprises to participate in market competition. In order to win in the market competition, enterprises must also find ways to reduce the production cost of products. Therefore, it can be foreseen that the price of smart cards in the future will show a slow decline under the combined effect of these factors.
Promote the diversification of mobile communication smart card applications
The arrival of 3G will bring development opportunities to China's mobile communication smart card market, but it will also bring huge challenges. First of all, the arrival of 3G will bring a lot of demand for network transfer, although there are only a few cities in the country that are beginning to provide 3G services, resulting in smaller shipments of USIM cards, but this has broken China Mobile Communications. The smart card market has continued the "old three" product structure for many years.
With the arrival of 3G, operators need to develop diversified and differentiated services, and USIM cards can better meet the needs of operators than SIM cards. The relevant person in charge of Shanghai Coase said: "First, the USIM card is relatively The storage capacity and storage format have changed in the SIM card. The capacity of the USIM card generally starts from 128K. In addition to storing up to thousands of phone book entries, it can support the storage of multiple multimedia messages. The second is the support of multi-application functions. USIM is defined by international standards as a general-purpose smart card platform, which can facilitate operators to carry out more value-added services through the implementation of multiple security domains and multiple applications. The third is higher security management. The security management of the USIM card in multiple applications enables operators and users to store more private data on the USIM card, which also makes the USIM card useful in more applications."
With the advancement of technology and the mature application of new technologies, smart card products will gradually evolve towards new products and new technologies. The development of technology makes the performance of products more and more high, more and more functions, and more and more convenient to use. On the other hand, social and economic progress has led to the development of users' needs in the direction of advanced and diversified. The requirements of users for products must be simple, fast and convenient. The person in charge said: "Shanghai Kesi will give full play to the advantages of UICC multi-application platform and promote smart card applications from single to diversified."
At present, Shanghai Kesi focuses on the development and promotion of iCOS high-capacity SIM card and mobile payment NFC-SIM. The USIM card supports smart card development platform for high-capacity storage and high-speed data transmission, and combines SCWS (Smart Card Web Server). Technology, designing richer and innovative smart card applications for operators and end users, and providing customers with a more user-friendly interface. Secondly, with the gradual maturity of mobile payment technology, mobile communication smart card applications and non-telecom smart card applications tend to merge. Mobile communication smart cards supporting mobile payment technology will provide customers with more convenient services and bring smart card applications to a brand new Expansion capacity.
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