As a city that leads fashion in European architectural style, Shenzhen is not only famous for its architectural style, landscape environment and supporting facilities, but also for the decoration design and home accessories. This is also possible for the popularity of European and American style home products in Shenzhen. The reporter observed that in recent years, "European and American furniture" has accounted for about 40% of all categories of major home furnishing stores in Shenzhen. Various European and American style furniture theme stores are endless, with nearly 10 professional stores and a total operating area of ​​over 50,000. Square meters. It is undeniable that European and American style furniture is popular in Shenzhen, which is affecting and changing the decoration style and home taste of Shenzhen people.
European and American style homes are favored by the market
In the country, as long as the high-end furniture, people will think of European and American classical furniture, and some people call it "villa furniture." For a long time, "European and American furniture" was narrowly believed to come from Europe and the United States, but this is a misunderstanding. It is the collective name for European and American furniture. At present, the most popular European and American furniture in the market are Italian, French, Spanish, English and American. Each style has different categories. For example, the American style can be subdivided into rural, rural, and neoclassical. From the place of origin, only a small part of the European and American style furniture currently sold in China is imported from Europe and the United States, and more is designed and produced in China. From the perspective of price, pure imports are much more expensive than domestic ones. In recent years, with the popularity of European and American style furniture, its product line has been continuously extended by manufacturers to meet the needs of consumers at different levels. However, from a holistic perspective, European and American furniture is generally more expensive than modern-style furniture, and belongs to the category of medium and high-end furniture.
Shenzhen is ahead of many domestic cities in the management of European and American style furniture, and its consumption power has also been highly regarded. It is understood that the consumption power of furniture in Europe and the United States is lower than that of Beijing and Shanghai. It is higher than other cities such as Guangzhou, Chengdu, Chongqing, etc., and can be ranked in the top three. A well-known European and American furniture retailer revealed that its annual sales of 5,000 square meters in Shenzhen have reached several hundred million yuan in recent years. There is still much room for improvement in this data. It is reported that in addition to having strong consumption power in the local area, Shenzhen still has huge radiation power. Customers from neighboring provinces and cities such as Guangxi, Hunan, Hubei, and Jiangxi have come to Shenzhen to purchase European and American furniture. Some insiders believe that the annual consumption power of Shenzhen furniture reaches about 10 billion yuan, of which the annual consumption power of European and American style furniture can account for about 40 billion yuan.
Well-known brands at home and abroad rushed to Shenzhen
Shenzhen has a long history of operating European and American style furniture, and has already become a city. Judging from the comprehensive furniture hypermarket, almost all European and American style furniture is operated as a main category. Some stores even have "European and American furniture museums", planning thousands of square meters of business venues, can accommodate up to dozens, dozens of brands. Various themed European and American style furniture are emerging one after another. Up to now, there are nearly 10 European and American furniture stores in Shenzhen with more than 5,000 square meters, including Da Vinci Home, Meike Meijia, Yifeng Famous Furniture, Jinbaolai Famous Furniture, Fulai Home, Alexandra, and Beauty. Some new investors, such as Xiangjiang Home, are also seeking to get involved in this field. In addition, there are many internationally renowned furniture brand stores opened in Shenzhen.
"Products are all-encompassing" and "update fast" is the impression given by Shenzhen-European-style furniture business premises. As Shenzhen is located in the center of China's furniture manufacturing industry, there is a large space for products to choose from, and it can achieve “excellent selection†and “fine selectionâ€. At the same time, as many operators generally attach importance to the internationalization of products, they have purchased the latest and most fashionable furniture products in the season by participating in various overseas exhibitions. This is also a great tool for the operators of Shenzhen and Europe furniture to always maintain a competitive edge ahead of their domestic counterparts.
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